Hill of the Arts

Cantabria, Spain. Upper Paleolithic.

A man - in all likelihood a Sapiens Sapiens - dips his fingers in a reddish hematite-based solution and traces the unequivocal traits of bisons on the bare stone of his cave. This is the beginning of the history of art.  

Over the centuries, human beings have been looking for different ways to express themselves. Over time, maybe they have lost the meaning of such revolutionary and avant-gardist gesture. However, art is still the most efficient human instrument to explore what lies beyond, what is unsaid and unthought. Art is the relationship between the artist and the viewer. It is the relationship between artists and the context they live in. Art implies the observer’s involvement. It requires an effort of attention and contextualization.

Art takes time. It takes time to be made. It requires time to be understood.

In a world that has everything but the ability to take time, art is the most refined form of luxury people can pursue. Based on this awareness, Unipol l Urban Up is pleased to present Hill of the Arts. This is the competition that aims to create a new generation of [luxury] houses-hotel to enhance the consolidated art hotel model. Situated in a Savoy Villa, Hill of the Arts invites designers to create a context boasting numerous forms of art. It will be a retreat for artists and a place where enthusiasts and visitors can live a regenerating experience thanks to the most refined human language: art.

Hill of the Arts will surely be a hotel. However, it will mainly be a performative center. It will feature music, painting, video-art and acting. It will be a place where the most distinguished creative minds can meet to outline, improve and comment on contemporary artistic trends. It will be a refuge for avant-gardists. Exactly like Sapiens Sapiens (or Neanderthals) 30,000 years ago, here artists will give to the world masterpieces able to defy time and arouse emotions and mystery thousands of generations later.

Unipol l Urban Up thanks all the designers who will take part in this challenge.